Success Story - Sunglasses

Category Issues

  • Very low conversion
    • Low awareness
    • Sub-optimal presentation of the products
Success Story - Sunglasses

Category Solutions

  • Powerful strategies and tactics to increase awareness
  • Extensive changes in the way sunglasses are merchandised, inventoried and sold.
  • Marketing Results
    • Category sales increased 50% after implementation
    • Out-posting added a 10% GPM to the department