Category Issues
- Retailer sees upside to add at least $100 million in annual category sales
- Need to increase profit margin
- Cut spoils by at least $3 million per year
- Improve in-stock condition and shopability
- Address consumer interest in performance, fashion and style
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Category Solutions
- Adjust/align space to sales by style by brand
- Adopt consistent horizontal set by brand by style
- Color code packages and cases for all brands
- Test "Next Generation" packaging options included banded
- Authorize detail force to begin work in peak season
- Implement improved signage/information package
- Add New performance socks; reset section with 16 inch pegs
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Marketing Results
- Men's Socks consistent set increases annual category sales by 23%
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