Executive Bios

John Drake

Managing Partner in The Partnering Group, where he assisted over 25 leading CPG companies in applying "best practice" category management to their businesses, both in the U.S. and in Europe. Clients included:

  • Minute Maid
  • Gallo
  • Pepsi Cola
  • Stauffer's
  • Anheuser-Busch
  • Miller
  • Ralston Purina
  • Castrol

Developed numerous retail category plans in 20+ categories such as Giant-Landover, Winn Dixie, Dominick's, and J. Sainsbury.

Worked extensively with Walmart in numerous categories to create complete merchandising plans for +20 categories. Responsibilities included:

  • Retail link analysis
  • Original shopper research and analysis
  • Point of sale shelving improvements
  • Assortment, supply, pricing, and promotions improvements
  • Brand repositioning to leverage Walmart strategies

Extensive experience on "all sides" of category management...

  • Brand Manager at Procter & Gamble
  • Marketing and merchandising management at a leading retailer -- 7-Eleven
  • Part owner of over 170 c-stores
  • Extensive consultancy experience