Over 40 year career in marketing. Consultant to over 100 companies in 50 categories on 6 continents.
Recognized by marketing industry ECR Committee as Co-creator of discipline of Category Management. Author of industry standard protocol on "Efficient item Assortment" used as base line in every CPG category globally.
Co-founder of The Partnering Group, a leading category management consultancy.
Developed and deployed CatMan plans in numerous retailers globally and in mulitple trade channels.
Participated in total store activity-based costing analysis of every dry and perishable category for Ahold.