Executive Bios

Gordon Wade

Over 40 year career in marketing. Consultant to over 100 companies in 50 categories on 6 continents.

Recognized by marketing industry ECR Committee as Co-creator of discipline of Category Management. Author of industry standard protocol on "Efficient item Assortment" used as base line in every CPG category globally.

Co-founder of The Partnering Group, a leading category management consultancy.

  • Created the metrics of CatMan, created original consumer analytic templates used by Nielsen and IRI
  • Developed and deployed CatMan platforms for numerous CPG firms... Nestle, Heinz, Campbell's, Ralston, Henkel, BAT, etc...

Developed and deployed CatMan plans in numerous retailers globally and in mulitple trade channels.

  • Created category platform for BAT globally and led deployment in 10 countries including C and G store retailer in each country.

Participated in total store activity-based costing analysis of every dry and perishable category for Ahold.