Category Issues
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40% of shoppers find the department difficult to shop
- Shoppers shop category by usage
- Shelf merchandising is hap-hazard (Trays/PDQ's used for some cases - cut case from some, hand stacked for others)
- Retailer captures only 26% of category purchases across all channels
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Category Solutions
- Transition from brand set to product type set
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Utilize PDQs
- Add category name to Aisle Sign
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Fix assortment
- Under assorted in sliders in storage bags
- Under assorted in foil at the aggregate
- Move section near food items to improve adjacencies
- Outpost Food Bags to other departments
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Marketing Results
- Sales up +27% in new modular lipped trays
- Shopper Conversion registers 48%
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