Best Practice Category Management Business Process
What products are included? What are the sub-categories? |
How important is the category to the consumers? To the retailers? |
Who buys the category? How is the category doing? |
What are the goals and objectives? |
How will we achieve our goals? |
What are the elements of the plan for wach sub-category or segment? |
Who does what and when? |
![]() Category Definition |
![]() Category Rule |
![]() Category Assessment |
![]() Category Scorecard |
![]() Category Strategy |
![]() Category Tactics |
Plan Implementation |
