Best Practice Category Management Business Process

What products are included?
What are the sub-categories?
How important is the category to the consumers?
To the retailers?
Who buys the category?
How is the category doing?
What are the goals and objectives?
How will we achieve our goals?
What are the elements of the plan for wach sub-category or segment?
Who does what and when?
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Category Definition
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Category Rule
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Category Assessment
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Category Scorecard
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Category Strategy
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Category Tactics
Plan Implementation
Category Review Examine the Scorecard